Hooks or Hugh anyone?

Status:

Clothes Made: Check
Transactional Website up and running: Check
Retail outlet up and running: Check allbeit at markets and festivals.
Additional range designed: Check
Target market buying: Check

All sounds pretty rosy doesn't it. However we are not speaking to enough of our target market. Progress is solid, but now needs to be supercharged. So we are going on a marketing offensive, with a 4 prong attack:

1) PR - need hooks to get the journalists interested. Our stuff is great, is made in Melbourne but that is not enough. We need more hooks.

2) Social Networking - We already have a Facebook Fan page. We need to get all our friends on, and all their friends so that we can exponentially grow the people we are speaking to. We also need to make sure that the content posted is relevant and fun. We will use offers and specials to drive action. There is little point having a fan page, if you can't give something back to the fans.

3) Guerrilla Marketing - The fun we could have here! Images of celebrities with Larrakin Hats on.....

C'mon Hugh, you know it makes sense!

4) Direct Marketing - We are putting together a postcard that we will be dropping into houses in our target market area.

Over the coming months, I will be keeping you updated with progress and how our 4 prongs are working. Any great ideas, please feel free to share, contact me as always.