What's in a name part 2

I have 2 daughters, Amy (6 years) and Jess (3 years). The girls hoody, is named after Amy. To date Jess has not had a line named after her. To date this has not been a problem

Last Tuesday I was looking after Jess for the day, and I took her up to see where all the clothes had been manufactured at CGT in Brunswick. Vicky and Nicky at CGT were delightful and it seemed that all was well and the trip had been successful and enjoyable for Jess.

10 minutes into our trip back to Melbourne, Jess begins to ask why there isn't a Jess in the range. I explained that the next female line would be called Jess. This wasn't good enough. "I wanted to be first!" was the refrain from the back seat. I explained that this wasn't possible as we were already selling the Amy top. The result was tears and exhortations about wanting to be the first.

Note to self: never underestimate the power of a name to a 3 year old and never ever put one child ahead of another in the high stakes of naming a new product!

Conclusion: the next female article of clothing (a skirt) will be the Jess.