What's in a name part 1

If you have read the blog, you will know that we decided to name the clothes after people we knew who had inspired the design. 

So I received this e-mail from a very good Australian friend called Eddie:

"For a Aussie brand the product names may be  (which is understandable as they are most likely people from the project ) a bit .......urban and ........English............if you know what I mean."

Very very good point.

To recap, names to date:

Benjamin

Laura

Jules

Gareth

Amanda

Finn

Amy

Jilly

So the next male product will be called Eddie, and thereafter we will look to make sure that they are not too English

Thanks Eddie for the frank and incisive observation. You are our Australian conscience.

If any of you have suggestions for names for male and female lines, please e-mail me:

rupert@larrakin.com.au