Building the site was apparently relatively trivial as we were not looking for any flashy effects initially, but the problem part was the photography for the site.
So we have a dilemma
We need the site up on the day we start trading at Queenscliff on the 28th November, but the clothes are not going to be finished until the Friday 27th. We would have no time to photograph and then get them on the website if we shot them on the Friday. Irma agreed to guarantee Saturday am launch if we got her the photos on Wednesday afternoon, so the stage was set for a photo shoot on Wednesday morning.
Photo shoot! I've never done one before so we enlisted the help of a friend Kerin, who has a strong marketing background in clothing and her daughter Georgie, who would take all the photos. Kerin then magically persuaded a friend to be the female model, Claire, and due to my first choice of George Clooney not being available, I was left as the male model.
Tuesday was spend getting all the samples together for the shoot in the right sizes so we could get lifestyle shots as well as product shots.
It is agreed that we will use the rotunda in Sandringham and the beach as the location. 9.15am having dropped my daughters off to school, and sporting a 25 day old beard for Movember, I arrive with all the clothes in Sandringham. The weather gods are not keen to bless us with sun, however there is a really moody light coming off the bay. Georgie likes it, the Claire the model likes it, Kerin likes it so I like it.
First up is Claire, and it is clear immediately why she is in such high demand. Fantastic photos and our clothes look magnificent.
Then there is me. Well I will leave you with the fact, that at some stage soon, we will be reshooting the male products with a different model
Finally the group shots were hysterical, with friends and family all involved. While quite basic, it gives off the brand attitude.
Kerin and Georgie working with Claire. Check out the moody light.
Mike coming dressed as the producer
Getting ready for the group shots.
We were done by 11.00am, Georgie went home to edit and photoshop the images, and told me they would be ready by 3.00pm. I collect them at 3.00pm and then drive them to Irma for the exchange. We go through the photos and decide on what styles for the website.
In the background Mike has been organising the screenprinting of the kids hoodies, so on Thursday he collects these, takes them home. Amanda then photographs the lifestyle shot and zooms down to the beach to take product shots. Irma has these by email close of play on Thursday.
Saturday morning 4.00am the website goes live. www.larrakin.com.au
This is the home page:
It is a transactional website, so we can take your money online, and it is free delivery to anywhere in Australia. The rest of the world I will charge just what it costs us.
Please let me know if you want anything or have any comments on the site
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